User Experience &
User Interface

Muula is an interactive app that incentivizes users to support locally owned business and get rewarded for it. Muula's user experience allows users to explore Muula approved stores around them, get rewarded for shopping at them, and share their overall experience with their friends.


An app only gets one shot at a first impression.Strong branding will result in more downloads and a higher usage rate.


Incorporate a contextual onboarding strategy which means that instructions are provided only when the user needs them.


Seamless visual flow that will guide users from the initial element of the design to other elements to help them complete their goals with ease.

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